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CNC WEST August/September 2016 119
Los Angeles-area aerospace shop. As
national sales manager, Mr. Arroues is
responsible
for oversee-
ing SWI’s
entire field
s a l e s op -
e r a t i o n ,
i nc l ud i ng
direct sales
representa-
t i ve s and
distributors
i n a l l 50
states and Canada.
Mr.Arroues first became acquainted
with SWI and TRAKMachines in 1992
when he bought his first ProtoTRAK
as the manager of Trio Tool and Die.
Impressed by the technology, he came
to SWI to work as a sales representa-
tive and eventually the western re-
gional manager, until he left in 1996
to buy the shop he had once managed.
During his 20 years as Trio’s owner,
Mr. Arroues cultivated it into a highly
successful shop with a wide range of
manufacturer’s machines, including 14
TRAK machines.
As both a recent customer and
former sales representative and man-
ager for TRAKmachines, Mr. Arroues
brings invaluable insight to his new
role. Along with his extensive experi-
ence, Mr. Arroues holds an MBA from
the University of Tennessee’s presti-
giousAerospace and Defense program.
“John’s ability to apply his still-
fresh customer’s perspective to his
new role as national sales manager
will be key in systematically assessing
the quality with which we serve our
customers,” said Steve Pinto, president
and owner of SWI. “He is fortunate
to be able to build upon the excellent
work done by his predecessor, John
Palmquist, in building good structure
and sound management of the sales
and service functions. As we work
through the process of transitioning
and strengthening our emphasis on
TRAK Machine Tools, I am confident
and machining will be of extraordinary
value to our customers.”
Previously he spent 24 years at
Amada America, Inc. where he held a
range of positions from sales engineer
and sales management to executive
vice president. Prior to joining Beh-
ringer, Bartelli spent 10 years in a
variety of sales management roles
for companies, including Jorgenson
Machine Tool.
Shop Floor Automations
Hires Digital Marketing
Coordinator
Shop Floor Automations recently
announced the hiring of Amanda
Rosenblatt as their digital marketing
c o o r d i n a -
tor. Amanda
holds a skill
s e t w i t h
more than
10 years in
t h e ma k -
i n g w i t h
w r i t i n g ,
ma rke t i ng
and social
media, and
will seek to
increase recognition of SFA’s services
within the manufacturing industry.
Amanda has garnered awards and
distinction with her skills, and looks
forward to using those abilities to cre-
ate a crisp new view of SFA’s services
and products.
John Arroues Named Na-
tional Sales Manager for
Southwestern Industries
John Arroues has been appointed
as national sales manager for South-
western Industries (SWI), the manu-
facturer of TRAK Machine Tools and
ProtoTRAK CNC Technology. Mr.
Arroues rejoins the SWI team after 20
years as owner of Trio Tool and Die, a
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